You've spent invaluable time and effort building your institution's reputation. Protecting that good name — through good times and bad — is practical insurance for your most priceless asset. The right protection requires that you:
- Continually influence the norms of your community, so they remain favorable to your culture and mission.
- Understand how today's networked world affects your reputation, and how you can be a more effective voice in that world.
- Build advance goodwill as a buffer for areas of your mission that carry heightened business, social, or political risk.
- Stay vigilant and ready to respond when the unexpected happens.
Sage has the resources you need to sustain the right protection, from the executive suite to the front line. Our media specialists can help you frame the market conversation in your favor, and be an active and welcome presence in that dialogue. We provide the tools you need to engage with and champion positive stakeholder voices. We create outreach programs that can make a real difference in your stakeholder communities. And we help you identify and prevent predictable risks, and build a solid action plan for the unexpected.
Research | Strategy and planning | Media buying | Editorial and analyst relations | Crisis communications | Social media | Content management | Advertising | Talent communications
Whether it is a terrorist attack, political corruption, cybersecurity breach or natural disaster, the government is no stranger to crisis and the tricky communications that come along with them.