USDA Food Distribution Program on Indian Reservations (FDPIR)

FDPIR, an agency within the USDA Food and Nutrition Service (FNS), provides nutritious food options to income-eligible households living on Native American reservations across the United States. FDPIR chose Sage as its vendor partner to design collateral for a series of diverse outreach tools; and conduct custom photoshoots to capture compelling imagery of FDPIR’s audiences.

  • Sage ideated and designed a suite of digital and print creative from trifold brochures to posters, factsheets, signage, stickers, shelf talker signage, and magnets. We proposed concepts that were fun, bright, and inviting.

  • For a portion of the creative, Sage designed a cartoon, illustrative look and feel, bringing familiar food and household items to life. We added personality to refrigerators, fruits, and vegetables.

  • For the other creative, Sage focused on rich photography, blocks of color, and playful typography to highlight the different food options offered.

  • And lastly, Sage managed the production and post-production of two separate photoshoots in the Midwest and Northwest US regions. The photoshoot efforts resulted in 200 final images for unlimited use.

Sage’s combined creative efforts resulted in a 2023 MarCom Platinum Award. 

 
M-Agencies, T-USDA, V-Demand, V-MarketBayard Brewin