Duyen "Jen" Truong – SVP Public Relations
Duyen oversees the growth, development and operations of the PR division, and is a driving force behind companywide initiatives such as Sage University, Culture Crusaders, and Diversity, Equality and Inclusion Taskforce. She brings her business and PR savvy and analytical acumen in navigating complex issues and ecosystems to ensure that her clients receive the best service and measurable and sustainable awareness results.
Duyen will extend her knowledge to the full account team to ensure a quick ramp-up and strategic alignment on message across all PR and marketing efforts. Moreover, she will provide strategic communications, branding, storytelling, media and social media strategy and counsel and organizational development training expertise to ensure clients’ goals are met in the most effective and efficient manner possible.
Sage Experience
She has 20+ years of strategic communications experience leading PR campaigns for G2G, B2B, B2C, and B2G clients across the public sector ecosystem from state and local government, K-20, healthcare, federal civilian, defense and intelligence community. Duyen has led thought leadership campaigns for Fortinet, Qualtrics, Splunk, and Salesforce, and advises federal agencies such as CMS, USDA, Military Health System, Military Child Care Program, U.S. Development Finance Corp. and the Export-Import Bank.
Duyen’s results-focused work has captured recognitions such as the PRSA Anvil Awards, IABC Silver Inkwell Awards and American Marketing Association “M” Awards. In 2019, she was a recipient of a PR News’ Top Women in PR Awards.
In addition, she is a member of the Institute of Excellence in Sales (IES), Government Marketing University and Public Relations Society of America. As a strong supporter of children’s causes, since 2010 she has led pro-bono PR for The Children’s Inn at NIH “An Evening for Hope” Gala which raises about $1 million annually. Duyen often serves as a guest speaker at universities, conferences and events and is a mentor to rising PR professionals.
Related Experience
Prior to Sage, Duyen quickly ascended to PR account manager at the Merritt Group where she spearheaded PR programs for government IT and commercial enterprise clients such as Booz Allen Hamilton, Microsoft Federal Systems, and ARTEL. She cut her teeth at Advanced Micro Devices (AMD), a global semiconductor leader, as a PR coordinator and spokesperson to technology trade and business media. At AMD, she also managed PR awareness and industry awards programs and supported global product launches and retail and channel relations.
Academic Experience
Duyen received her B.S. in Public Relations and a Business Foundations Certificate from the University of Texas at Austin.